Vayner3 and Cheetos Launch “Chesterville” Metaverse


Cheetos are coming to the metaverse, with an thrilling digital actuality expertise referred to as ‘Chesterville’ in Meta’s Horizon Worlds. Vayner3, the web3 consultancy below VaynerX, is main the event and administration of the metaverse world. What’s extra, in Chesterville, gamers can embrace their interior Chester Cheetah – the well-known crunchy corn puff snack’s mascot – and have enjoyable in a mischievous Halloween setting.

image of ther Cheetos metaverse world, with halloween theme
Cheetos now has its personal metaverse expertise recreation inside Meta’s Horizon Worlds.

Cheetos broadcasts metaverse world

The brand new Cheetos world is celebrating Halloween, Cheetos, and the metaverse. Moreover, the world is solely obtainable inside Meta Horizon Worlds on Meta Quest 2 digital actuality headset. Right here, followers of Cheetos can participate in an excellent recreation.

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There are duties obtainable throughout Chesterville within the Cheetos metaverse world. Not solely this, however gamers can earn factors on a ‘Mischief Meter’ and different in-game power-up strategies.

Some mischief consists of masking homes in Cheetle-fied Paper Towels and smashing gooey Field of Bones Cheetos mac ‘n cheese-filled pumpkins. The aim of the Cheetos metaverse recreation is to achieve sufficient factors to entry the spooky mansion atop Cheetos Hill.

“As a culture-first model dedicated to modern client experiences, Cheetos is proud to steer Frito-Lay into the metaverse,” mentioned Stacy Taffet, senior vp of promoting for Frito-Lay, homeowners of Cheetos. “It is a important second for each the model and the portfolio as we broaden the methods we have interaction with followers, inviting them to expertise Cheetos in a completely new method. We will’t wait to welcome customers into Chester’s digital area that brings his character and Cheetos’ model ethos to life.”

The Cheetos world will have an effect on the true world!

As said above, the aim of the Cheetos metaverse recreation is to achieve the spooky mansion. As soon as gamers attain this level, in addition they have a outstanding selection.

Considerably, gamers can vote for a “ghost of Cheetos’ previous.” Curiously, the winner shall be introduced again into the true world for a restricted time. These flavors are Cheetos Flamin’ Sizzling Chipotle Ranch, Cheetos Flamin’ Sizzling Pepper Puffs, and Cheetos Nashville Sizzling snacks.

Lastly, the Cheetos metaverse world will keep open after Halloween, permitting gamers to benefit from the recreation long-term.


All funding/monetary opinions expressed by usually are not suggestions.

This text is academic materials.

As all the time, make your personal analysis prior to creating any sort of funding.

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